Online Marketing Success Stories
AdSynergies Showcase Customer - May 2008
SEO, PPC in Specialty Retail Lighting
The Success:
- Increased Christmas PPC profit by $300,000 - directly related to PPC campaign efficiencies
- 400% increase in organic Christmas sales - due to organic SEO traffic increase
- Additional $50,000 email revenue - due to rapid deployment special offer mechanism
The Story:
AdSynergies conducted a site assessment in the first step of an extensive redesign and redevelopment effort. The assessment showed that the customer had poor organic search traffic, and relied heavily on an inefficient PPC campaign and catalog mailings for their site traffic. They also ran a monthly email newsletter with 5,000 names.
The Solution:
The recommendation called for the consolidation of the companies four separate (non-seo'd) sites into one flagship site with special attention paid to optimization for search, ppc and conversion. A unique requirement of the new site called for the flexibility to quickly and globally change special offers to correspond with weekly holiday emails. In addition, the site needed to be completed, tested and ranking for selected keywords before the critical Christmas selling season.
AdSynergies employed our SYN methodology in order to ensure a highly optimized site. This included extensive keyword research, and the construction of the site based on the desired keyword terms. The site development and SEO was completed in less than 3 months using the AdSynergies CMS (content management system). The site content was all written by AdSynergies. Significantly, the customer's product set included more than 100 SKUs. The ecommerce platform was built on Miva with a heavily customized shopping cart. The site was tested, up and running well in advance of the holidays.
Simultaneous with site development, was the optimization of the Pay Per Click campaigns. The customer had spent more than $500,000 on PPC advertising in the year prior, but was only seeing a 2-1 return on their investment (ROI). AdSynergies employed our famous "Washington PPC" methodology to their existing PPC account and quickly cut the losers and found new winners resulting in an average ROI of 7-1. This boosted their PPC profit by more than $300,000 for the Christmas holiday.
Merry Christmas indeed.
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AdSynergies Showcase Customer - June 2008
SEO, PPC in Defense Industry Research
The Success:
- Top 5 Rankings on 12 high level keywords
- 500% organic traffic increase
- 3x increase in leads
The Story:
AdSynergies conducted a site assessment and found a site with minimal organic traffic. We also found an abandoned Google AdWords PPC campaign that had run unmonitored and whose ads had been disabled. The campaign keywords were subject to $5 and $10 SLAP penalties.
The root of the problem was the lack of SEO on the site. The site was not being indexed properly and therefore was not getting credit for its breadth of content. This lead to the problems with the Google AdWords pay per click campaign they created to drive traffic to the site...
